Ball Beverage

The Challenge

A leading global beverage packaging manufacturer, recognized for its sustainable aluminum cans and strategic partnerships with top beverage brands, required a replacement plan for three outdated local chillers. These chillers were crucial for cooling their advanced printing machines, which operated in a high-heat indoor environment, with ambient temperatures reaching 45°C due to adjacent printing, packaging, and recycling machinery.

Key Details
  • Market Leadership: Supplies over 90% of the beverage can market in the region.
  • Sustainability Focus: Produces billions of recyclable cans annually.
  • Existing Setup: Three local chillers under a service contract.
Challenges
  • Local competitors offering cost-competitive solutions.
  • Lack of familiarity with MTA chillers among plant management.
  • High production demands necessitating reliable and efficient cooling solutions.
Considerations for Replacement Plan
  • Global Collaboration: Ensured alignment with both local plant requirements and global corporate standards.
  • Operational Efficiency: Addressed the need for consistent process cooling to maintain product quality and reduce waste.
  • Heat Management: Focused on chillers designed for high ambient temperatures.

The Solution

Following a detailed site visit and survey to understand the manufacturer’s specific applications, facilities, and temperature requirements, we successfully received their official RFQ.

Proposed Solution
  • To meet their unique needs, we have proposed: Three Units of MTA TAEevoTech 161 – Equipped with an Integrated P3 Pump and Manual Filling Kit
Key Advantages of Choosing MTA
  • Innovative In-Tank Evaporator Technology: Ensures smooth and consistent cooling performance.
  • Advanced Evaporator Design: Utilizes immersed finned coil for optimal efficiency.
  • Superior Tank Durability: Features a robust carbon steel tank for long-lasting performance.
  • Certified Quality: Eurovent-certified, ensuring compliance with high industry standards.
  • Efficient Lead Time: Delivery within 4-6 weeks.
  • Flexible Incoterms: Delivered Duty Paid (DDP) for streamlined logistics.
  • Comprehensive Aftermarket Support: Strong local support in Egypt to address any needs promptly.
  • Lowest Running Costs: Designed for energy efficiency and cost-effectiveness.
  • Value-Driven Pricing: Although MTA’s pricing is higher, it delivers exceptional value and reliability.
Strong MTA reference in Egypt, Especially TAE chillers, to build trust in the proposed solution.

The Result

  • Successful Win: MTA successfully secured the purchase order for the chillers.
  • Repeat Business: The customer placed an additional order for a fourth chiller to cool another printing machine.
  • Seamless Integration: MTA’s TAE chillers were installed and connected to each printing machine, with full support from our service department during startup, ensuring flawless operation.
  • Ongoing Partnership: After the successful installation, the customer requested recommended spare parts and is considering a yearly service contract to maintain peak performance.
New Projects: We're now working on new projects with this valued customer.